This is the 56th Annual Night of the Dino at University of Calgary and during my practicum, I had the opportunity to design the digital assets needed for the event such as the table cards, slides, award templates, podium designs, and an animated social media template for the awards.
As a part of the design process, I created a new look for the Night of the Dino logo. It had to showcase the bold expression of sports and align with the brand identity of University of Calgary Dinos.
The Idea for this logo design was to combine the claws of the Dino with the sharp look of the Night of the Dino wordmark. The logo can be used in any of the University of Calgary's brand colors. The end result looked like this:
AWARD OF MERIT TEMPLATES
This is the Award of Merit and Award of Freshman template that will be printed, frame, and given to the athletes during the event. The template followed the concept of old trading cards while still maintaining the overall cohesiveness of the Night of the Dino branding. This was a very big challenge for me because I had to combine traditional design trends with current design trends. There were two iterations of this template but this one is the final award template for this project.
NIGHT OF THE DINO TABLE CARDS
These table cards will be placed on each table and will provide guests with a comprehensive overview of the event's activities. One side is a graphic of the swimming and wrestling teams that won the Canada West Championships and the other side is the run through of the event.
I chose to do a collage for the graphic side to highlight the remarkable successes and accomplishment of the University of Calgary Dinos, while also capturing the proud expressions of the athletes. The final file of this project includes a bleed and cut marks necessary for print.
ANIMATED SOCIAL MEDIA STORIES
Alongside the Awards of Merit, I also designed an animation template for all the sports award. This template will be used on Instagram Stories to highlight each awarding athlete from the event.
I made sure use the same design elements that I have been using to achieve a consistent look across all digital assets for the Night of the Dino event. I used my knowledge of motion graphics and after effects to create an animation for the awards. This includes adding several keyframes, pre-composing, adjusting the speed graphs to get my desired animation.
AWARD SLIDE TEMPLATES
These are the slide templates for each award and will appear on the screens at the Night of the Dino event as well as the announcement awards on University of Calgary Dinos' Twitter. The first three slide are generic and the last two slides are for when they announce the winners.
PODIUM SCREEN DESIGN
Applying the the same design elements, I used a similar background from the animated Instagram Story template and emphasized the Dinos logo in the center of the screen.
The podium has a 1080 x 1920 digital screen so I ended up choosing a banner look design, because it is clear and only highlighting the important part/details of the event.