The second part of the BCPA social media posts is to create an announcement post about the rebranding of BCPA. This is an on-going project for the BCPA non-profit organization. These posts will go along side with a rebrand of their website and branding booklet that are done by my team mates.
I created this social media post to be similar to the brand identity booklet but in a more refined and clear version. By posting this, BCPA can generate more curiosity and engagement with viewers regarding what BCPA represents. This approach extends across various social media platforms.
This is the reel announcement of the new branding of BCPA. I took charge of editing and incorporating 2D animations into this reel. To capture the essence of a revitalized brand, I selected a lively background music. Additionally, I included mockups, brand colors, logos, and sub-logos to ensure viewers recognize and embrace the new rebrand. This is in a 1080p x1920p resolution; perfect for reels and Instagram stories.