Bragg Creek Performing Arts (BCPA) stands as a non-profit organization dedicated to showcasing local artists within the vibrant community of Bragg Creek. In this ongoing project, my team and I are designing a comprehensive rebranding initiative for BCPA.
This project encompasses a new look for BCPA, encompassing everything from the logo, and branding elements to social media presence, and website design. Our goal is to craft a fresh and captivating visual identity that resonates with the spirit of BCPA and elevates its presence within the music and arts scene.
My role in this project is being the Social Media Manager. I am in charge of creating social media templates for BCPA's upcoming events and activities. I've created a black and white layout that BCPA can follow throughout their Instagram posts which I have design using Photoshop. This is our draft templates for the mockups.
SOCIAL MEDIA TEMPLATE MOCKUPS
After getting feedback from the BCPA team, I decided to make some minor changes to the Artist highlight, Tickets, and Upcoming events templates. I designed these mockup templates for the Instagram posts, ensuring I followed the brand guidelines and the layout I've created. Additionally, I incorporated color schemes that align with the brand's identity.
I used Canva to create these templates because BCPA does not have access to an Adobe Creative Suite account. Canva offers accessibility and ease of navigation, making it a suitable choice for their needs.